Mastering Capability Demonstration in Sales

About Course

This course dives into the core concepts and techniques of capability demonstration in sales. You’ll explore what capability demonstration means, why it is crucial in solution selling, and how to effectively execute it using a structured, proven process. The course also introduces the four essential steps of capability demonstration—understanding customer problems, explaining solutions, demonstrating capabilities, and providing additional proof.

You’ll learn how to optimize your sales efforts and achieve better closures with minimal effort through practical examples and actionable insights.

The importance of capability demonstration in solution selling.
A step-by-step guide to effectively demonstrating capabilities.
How to identify and address explicit and implicit customer needs.
Techniques to align your solutions with customer challenges.
Ways to build trust and reduce negotiation hurdles during sales.
The art of providing additional proof to solidify customer confidence.

Course Content

1.1 What is Capability Demonstration?
Video Objective: To understand the concept of capability demonstration, why it is critical in solution selling, and how it minimizes wasted efforts and ensures effective sales closures.

(A) Video: 1.1 What is Capability Demonstration

06:56
(B) Quiz

1.2 Four Points of Capability Demonstration
Video Objective: To explore the four critical steps of capability demonstration and learn how to effectively allocate time and effort in the sales process, ensuring successful client engagement and deal closure.

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

Mastering Capability Demonstration in Sales

About Course

What Will You Learn?

Course Content

1.1 What is Capability Demonstration?
Video Objective: To understand the concept of capability demonstration, why it is critical in solution selling, and how it minimizes wasted efforts and ensures effective sales closures.

(A) Video: 1.1 What is Capability Demonstration

(B) Quiz

1.2 Four Points of Capability Demonstration
Video Objective: To explore the four critical steps of capability demonstration and learn how to effectively allocate time and effort in the sales process, ensuring successful client engagement and deal closure.

(A) Video: 1.2 Four Points of Capability Demonstration

(B) Quiz

Earn a certificate

About Course

What Will You Learn?

Course Content

1.1 What is Capability Demonstration? Video Objective: To understand the concept of capability demonstration, why it is critical in solution selling, and how it minimizes wasted efforts and ensures effective sales closures.

(A) Video: 1.1 What is Capability Demonstration

(B) Quiz

1.2 Four Points of Capability Demonstration Video Objective: To explore the four critical steps of capability demonstration and learn how to effectively allocate time and effort in the sales process, ensuring successful client engagement and deal closure.

(A) Video: 1.2 Four Points of Capability Demonstration

(B) Quiz

Earn a certificate

Student Ratings & Reviews

1.1 What is Capability Demonstration?
Video Objective: To understand the concept of capability demonstration, why it is critical in solution selling, and how it minimizes wasted efforts and ensures effective sales closures.

1.2 Four Points of Capability Demonstration
Video Objective: To explore the four critical steps of capability demonstration and learn how to effectively allocate time and effort in the sales process, ensuring successful client engagement and deal closure.